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Account Based Marketing

ABM Strategy

Our ABM services are designed to achieve your strategic business goals – be they to win, grow or retain your most important accounts.
Whether you’re new to Account-based Marketing or already running ABM programs, we’re here to help you on your ABM journey and provide the right level of support you need at each stage.

We blend traditional campaign tactics with our expertise in strategic account-based marketing, taking a four-step approach to acquisition and engagement.

1. First, we investigate and audit each account using 1st and 3rd party data.
2. Next, we identify patterns between accounts and initiate smart segmenting.
3. Then we develop content and engagement plans that inspire each segment in turn.
4. Finally, we orchestrate in-market activity across channels to drive revenue growth.

Strategy

Strategy is at the heart of every good ABM account and encompasses every aspect of our ABM process from the initial planning to final evaluation and ongoing evolution. We use ABM best practice to create a strategic framework designed to deliver your goals.

Content

Creative, compelling, memorable, on-brand and on-message… our talented team of designers and writers deliver content that cuts through, gets you noticed and wins you business.

Execution

We execute every project at every stage with efficiency, enthusiasm and a laser-like eye for the little details that make a big difference.

Measurement

A great ABM campaign involves a number of steps and each one benefits from accurate measurement and evaluation. Our in-depth experience means we understand that ABM turns normal lead generation marketing on its head and demands a new set of metrics to measure success.

How Long: In 3 Weeks we get the blue-print of the plan with strategy designed based on the inputs we collated in the said duration.

Where: Where everyone is right now – Virtual.

 

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