Employer Branding
Your Recruitment team is working hard to meet hiring targets. Your Marketing team is great at supporting them with job posts and campaigns as and when needed. And your HR/People team brings it home by ensuring your employees are engaged and retained long term. The one thing missing in this scenario that influences and has a major impact on all 3 functions is Employer Branding.
Employer Branding is the single integrated approach you take to get your employer/talent brand (different from your corporate brand) in front of your future employees and brand advocates. When done right, it eases the pressure on your recruiters, gives your marketers tangible employer brand goals to plan for and bridges dissonance in how your brand is experienced by an outsider and your own employees.
Consider a Recruitment funnel, similar to a marketing funnel. Building awareness, attracting consideration and winning the desire of your audience can be addressed by your Employer Branding strategy, whereas Recruitment Marketing influences a conversion in the form of an application.
Our Employer Branding experts work with you to:
- Evaluate where you are in your current Employer Brand journey
- Develop an effective Employee Value Proposition (EVP)
- Define and create your Employer Brand identity, and
- Activate your Employer Brand in an integrated campaign-driven approach.
If you’d like a quick limited-insight audit on your Employer Brand or talk through your Employer Branding challenges and Recruitment Marketing needs, book a meeting with us.