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MAN Truck and Bus AG

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MAN Truck & Bus

MAN Truck and Bus AG is the largest subsidiary of the MAN SE corporation, and one of the leading international providers of commercial vehicles (and part of the Volkswagen group). 
Savittr was brought in to help with the product-market fit of a future business modelfor MAN, where the industry is predicted to be 15.5 Trillion Dollars by 2023.
With in-depth knowledge of ABM strategy, digital category creation and demand generation, Savittr not only helped with the product-market fit of the new solution, but also helped get funding for the new business model from the parent group of MAN .

What MAN had to say

“I worked together with Savittr during the product-market fit phase of a new future business model for MAN Truck & Bus SE. I really appreciate their understanding of market behaviour, reading and interpreting user data and finally tweaking approaches at the highest possible level. They were one of the key assets that brought us the first external funding for our future business model.”

– Tom Schneider, Product Owner Future Business Models, MAN Truck and BUS AG (Volkswagen group)

 

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