Sundaram Mutual
With revenues of around 300 crore INR, Sundaram Mutual is the asset management company that is part of a large Indian conglomerate. They would like to scale up their digital marketing and become a data driven marketing function that will help them deliver personalised campaigns and increase customer acquisition.
Savittr was brought in to help with marketing automation platform selection and integrated campaign management.
Savittr delivered:
- Evaluated a suitable B2C Marketing Automation platform
- Process of implementing the same
What Sundaram Mutual had to say
“The Savittr team really impressed me with their expertise in marketing automation. They also understood our requirements very quickly and were able to conduct a thorough audit and recommend a platform that would best suit our needs. I look forward to building a long term partnership with Savittr as we move ahead on our martech journey.”
– Ajit Narasimhan, CMO, Sundaram Mutual