TVS Group is a multibillion-dollar industrial conglomerate, a market leader across industries including manufacturing and automotive. They made a foray into the Technology sector through TVS Next, an offshore development firm focused on Enterprise solutions.
With the market growing increasingly competitive, TVS Next was looking to reinvent itself – Devise a new value proposition and a Brand refresh. Savitrr engaged with TVS Next on a CMO + Marketing Operations model.
Savittr performed an end-to-end current state analysis of their brand positioning, content assets, and marketing processes in place. By combining our observations with competitor analysis and market opportunity analysis, we developed a Thought Leadership marketing strategy and a milestone-based roadmap.
Savittr successfully helped TVS Next perform a complete overhaul of their brand to reveal an updated brand image to resonate with their clients. Savittr also helped implement a fully integrated Marketing+CRM machine to power their demand generation initiatives.
What TVSNext had to say
“The Savittr team has done an excellent job in refreshing our overall brand positioning and built a strong foundation to help us pivot. We are now ready to take a renewed approach to the market.”
– Srini Reddy, COO, TVS Text