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TVS Next

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TVSNext

TVS Group is a multibillion-dollar industrial conglomerate, a market leader across industries including manufacturing and automotive. They made a foray into the Technology sector through TVS Next, an offshore development firm focused on Enterprise solutions.

The Ask
With the market growing increasingly competitive, TVS Next was looking to reinvent itself – Devise a new value proposition and a Brand refresh. Savitrr engaged with TVS Next on a CMO + Marketing Operations model.

Our Approach
Savittr performed an end-to-end current state analysis of their brand positioning, content assets, and marketing processes in place. By combining our observations with competitor analysis and market opportunity analysis, we developed a Thought Leadership marketing strategy and a milestone-based roadmap.

Our Deliverables

  • A Lean Branding exercise (Value Proposition Development and Brand Playbook), that identified the gaps, opportunities and the way forward
  • Go-to-market strategy blueprint
  • A full branding refresh for their online and offline assets including website, case study templates, brochures and pitch decks
  • Set up a Marketing Automation engine

Impact
Savittr successfully helped TVS Next perform a complete overhaul of their brand to reveal an updated brand image to resonate with their clients. Savittr also helped implement a fully integrated Marketing+CRM machine to power their demand generation initiatives.

What TVSNext had to say

“The Savittr team has done an excellent job in refreshing our overall brand positioning and built a strong foundation to help us pivot. We are now ready to take a renewed approach to the market.”

– Srini Reddy, COO, TVS Text

 

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