Account-Based Marketing (ABM) Strategy
Everybody talks about Account Based Marketing. You’ve heard the hype and of the tools behind it. But you know tools are only a means to an end, and that ABM is not just about the tools.
What will we do?
- Work with you to understand your positioning, core markets and ideal target personas
- Build list of target companies/roles within existing clients as well as net new ones
- Research target segment organizations to map key stakeholders and decision-makers
- Test out individual messaging for different profiles within the decision-maker matrix
- Capability audit of the existing martech to accommodate specific ABM outreach campaigns and analysis
- Process set up for Sales and Marketing
- Deploy, test and iterate
How long: 3 Weeks
Where: Virtual (Can be done remotely via zoom/slack/miro etc.)
Let us help you successfully plan and execute an end-to-end Account-based strategy together.
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